
Home Front: What You Can Do!
From sheep to sugar, from car pools to cottage cheese - the posters in this exhibit reflected what Americans were hearing and seeing as a nation worked together to win.
During World War I (1914-1918) and World War II (1939-1945), both government and private enterprise used posters to connect work being done in American factories with supplies and equipment being used by the military. After the periods of isolationism that preceded each war, factory owners sought to charge workers with a sense of mission, hoping to increase productivity and avert costly labor strikes. And as men left for service overseas, many positions were being filled by workers new to those industries, particularly women.
Posters were also used to express views on how citizens should conserve resources that were needed overseas. War Gardens (or Victory Gardens) were among the more visible activities, but even changing the clocks for daylight savings time or choosing corn over wheat for dinner could be said to help the war effort. With over 16 million Americans in uniform during World War II alone, these posters formed a powerful emotional appeal, particularly for those with a friend or family member fighting overseas.